First Frag

PROJECT OVERVIEW

A wordmark split by a single stroke.

Topa Solution created the brand identity for First Frag, a perfume and attar brand. The 'FIRST / FRAG' wordmark is set in the high-contrast MADE Saonara, divided by a fine diagonal stroke that curls at its foot like a pen signature, in deep maroon on parchment. The identity runs across bottle labels from 3 ml attar to 100 ml perfume, a repeat pattern, social media posts and two-sided business cards.

CLIENT First Frag

SCOPE Logo design, brand identity & packaging

YEAR 2025

DELIVERABLES Logo, colour palette, typography, bottle labels, pattern, business cards, social media

01 / PALETTE

Colour System

First Maroon

              #771011
              C0 M87 Y86 K53
              RGB: 119, 16, 17
            

Parchment

              #ECE6D3
              C0 M3 Y11 K7
              RGB: 236, 230, 211
            

Pure White

              #FFFFFF
              C0 M0 Y0 K0
              RGB: 255, 255, 255
            

Noir

              #222222
              C0 M0 Y0 K87
              RGB: 34, 34, 34
            

02 / CORE ASSETS

Logo Suite

The maroon wordmark on white and parchment, reversed in parchment on maroon, white on noir, and in noir for single-colour print.

PRIMARY LOGO

03 / TYPOGRAPHY

Typography & Hierarchy

04 / BRAND APPLICATIONS

Visuals & Mockups

05 / PRINT & COLLATERAL

Marketing & Print Materials

BUSINESS CARDS

A parchment front with the founders' numbers set around the signature stroke, and a deep maroon back carrying the wordmark.

BUSINESS CARDS / PRINT