Coach Finder
PROJECT OVERVIEW
A wordmark that points the way.
Topa Solution designed the logo for Coach Finder, an online directory of coaches and businesses. The wordmark is set in Bahnschrift, with 'COACH' in blue and 'FINDER' in red, and a curved swoosh under the O suggests guidance and forward movement. Five versions, in full colour, white, black, blue-white and white-red, cover light, dark and brand-coloured backgrounds.
01 / PALETTE
Colour System
Coach Blue
#0055A6
C100 M49 Y0 K35
RGB: 0, 85, 166
Finder Red
#C8273B
C0 M81 Y71 K22
RGB: 200, 39, 59
Ink Black
#1E1C1C
C0 M7 Y7 K88
RGB: 30, 28, 28
Cloud Grey
#F2F4F7
C2 M1 Y0 K3
RGB: 242, 244, 247
02 / CORE ASSETS
Logo Suite
The full-colour wordmark, white on Coach Blue and Finder Red, white and red on ink, and black on light grey.
PRIMARY LOGO
03 / TYPOGRAPHY
Typography & Hierarchy
