Absolute Roofing & Waterproofing
PROJECT OVERVIEW
A shield built from roof lines.
Topa Solution designed the logo for Absolute Roofing & Waterproofing, a roofing and waterproofing company. The primary mark is a shield drawn from parallel roof lines, half in Tulip Tree gold for construction and roofing and half in Brown Bramble, paired with a clean Satoshi wordmark. Two alternate roof marks set in Oswald, one with an Iris Blue water drop for waterproofing, give the brand a second voice.
01 / PALETTE
Colour System
Tulip Tree
#E1AC48
C0 M24 Y68 K12
RGB: 225, 172, 72
Brown Bramble
#493317
C0 M30 Y68 K71
RGB: 73, 51, 23
Iris Blue
#02B4D6
C99 M16 Y0 K16
RGB: 2, 180, 214
Gondola
#333333
C0 M0 Y0 K80
RGB: 51, 51, 51
02 / CORE ASSETS
Logo Suite
A roof-line shield as the primary logo, two roof-mark alternates, and single-colour versions for dark and gold backgrounds.
PRIMARY LOGO
03 / TYPOGRAPHY
Typography & Hierarchy
